Fintech
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Manage your finance operations smoothly with a 100% reliable stablecoin protocol - that offers Web3 speed, reliability and transparency.

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About the Product

What is Fluent?

Fluent Finance is a Web App product into the blockchain fintech space. It is a bank led stablecoin powered by Fluent blockchain architecture that allows users to operate multiple tokens within their expanding market of financial network.

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Problem

Major Challenge/Problems encountered -

  • Multiple users with different levels of access/permissions
  • Multiple authorization flows
  • Flow validating mint and burn requests
Problem the product compd

We aimed to design and develop a product from scratch that could act as a bridge between Traditional finance and distributed ledger.

This product allows its users to operate their finances seamlessly. It is built with blockchain architecture With Web3 speed and reliability that allows 1:1 exchanges with Fiat and USD.

Plan of action

Now start Managing your finances conveniently

For UX design, we started with brainstorming and mind mapping techniques & for UI design keeping in mind the brand guidelines provided a unique digital experience. We built a prototype based on all the aesthetic design of all visual elements.

plan of action the product compd
Research
  1. User Research
  2. Market Research
  3. Mind Mapping
UX Design
  1. Task flow
  2. User flow
  3. Wireframing
UI Design
  1. Design System
  2. Graphic Design
  3. Visual Design
  4. Prototyping

Information architecture

Information architecture

Art direction

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Result

  • Over 100K users with top celebrities using this app across India
  • Best-in-class product in its segment in India
  • Can be connected seamlessly with BLE fitness devices
  • Super-simplified navigations
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